MS Dhoni Secures ‘Captain Cool’ Trademark, Joins Global Icons in Brand Monetization

In a significant step towards strengthening his personal brand, former Indian cricket team captain Mahendra Singh Dhoni has officially acquired trademark rights for his well-known nickname, “Captain Cool.” The Indian Trade Marks Registry approved Dhoni’s application on June 16, 2025, and the trademark has now reached the “Accepted and Advertised” stage — the final phase before complete registration.

This development positions Dhoni among international sports legends like Cristiano Ronaldo and Michael Jordan, who have built lucrative brand empires around their identities—CR7 and Jumpman, respectively. With “Captain Cool” now legally safeguarded, Dhoni can commercialize the title across various categories such as branded merchandise, sports-related services, fitness platforms, and marketing campaigns.

The trademark paves the way for future opportunities in licensing, business tie-ups, and exclusive product lines. It ensures that the use of the “Captain Cool” label remains under Dhoni’s control, protecting it from any unauthorized exploitation.

Over the years, Dhoni’s influence has grown beyond cricket, spanning domains like health and wellness, agri-tech, and lifestyle products. This trademark move not only cements his brand identity but also reflects a calculated expansion into the entrepreneurial and digital space—leveraging his image much like global sports icons have done.

Tags: MS Dhoni brand, Captain Cool trademark, athlete business India, Dhoni branding strategy, sports star trademarks, Indian cricket news, Dhoni brand expansion, personal brand athletes, Dhoni merchandising rights, celebrity IP in sports