Ranveer’s SuperYou Unleashes Bold Crunchy Protein Revolution

Ranveer Singh’s SuperYou Unveils its Newest Snack Innovation

SuperYou, India’s fastest-growing name in the protein foods space, has expanded its product lineup with the launch of protein-rich Multigrain Chips, delivering 10 grams of protein per serving. The brand, co-founded by Bollywood powerhouse Ranveer Singh and consumer goods visionary Nikunj Biyani, continues its mission to revolutionize the way Indians snack. The new launch follows the explosive success of its Protein Wafers, which sold over 1.6 million units within just three months of their debut in November 2024.

The SuperYou Story: Where Protein Meets Pop Culture

SuperYou, born from a collaboration between celebrity energy and entrepreneurial vision, is not just another protein brand. Backed by Think9 Consumer Technologies, SuperYou has positioned itself as a leader in functional nutrition, offering high-protein, low-sugar alternatives that are as fun and flavourful as they are nourishing. With a portfolio that already includes the widely loved wafer protein bars, the brand is making protein consumption mainstream, accessible, and desirable—especially to the younger demographic that blends fitness with lifestyle.

Crunch with Purpose: Inside the Multigrain Chips Launch

The latest addition to the SuperYou family is a bold foray into the savory snacking category. The SuperYou Multigrain Chips are available in four exciting flavors—Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion—crafted to satisfy India’s flavor palate while staying true to nutritional integrity. With 10 grams of protein and 3 grams of fiber per pack, the chips provide a guilt-free snacking alternative for students, working professionals, gym-goers, and casual snackers alike. This move directly addresses the rising demand for clean-label, functional snacks that don’t compromise on taste.

The Vision: Disrupting Traditional Snacking Norms

Ranveer Singh summed up the brand’s purpose simply: “We’re reshaping everyday snacking. Why should tasty snacks be unhealthy? With these chips, we’re offering flavor and function in one crunch.”

Nikunj Biyani added: “Our vision is to disrupt old snacking patterns with better-for-you options. These chips were born from deep consumer research and multiple rounds of development to get the right crunch, taste, and nutrition balance.” The product aims to fill the glaring gap between snack-time indulgence and nutritional responsibility, bridging health and convenience without making the consumer choose between them.

Omni-Channel Distribution for Maximum Impact

SuperYou isn’t just innovating in the kitchen—it’s also transforming how its products reach consumers. The chips are rolling out across major e-commerce platforms including Amazon, Flipkart, Zepto, Blinkit, and Instamart, alongside retail giants such as Reliance Retail, 7-Eleven, Wellness Forever, and over a thousand standalone stores across India. This omni-channel strategy ensures the new product is widely accessible, reflecting SuperYou’s broader mission to democratize protein consumption across diverse Indian demographics.

Backed by Think9: Science Meets Scalability

SuperYou’s success is amplified by its backing from Think9 Consumer Technologies, a venture studio focused on building experience-led, digital-first brands. With deep expertise in data science, digital ethnography, and market insight, Think9 helps SuperYou scale rapidly while staying authentic and connected to the needs of modern Indian consumers. This strategic support is what enables SuperYou to launch not just products, but category-defining experiences.

A Crunch That Reflects a Culture Shift

SuperYou’s protein-packed multigrain chips aren’t just snacks—they're symbols of a new consumer consciousness. As more Indians seek healthier, purpose-driven alternatives, brands like SuperYou are leading a cultural shift: one where nutrition and indulgence no longer compete, but coexist. In every crunch, there’s a deeper promise—that health can be flavourful, and good choices can still be great experiences.

(With agency inputs)