Wipro’s Trust and Safety Services: Safeguarding the Digital Frontier

The internet’s data deluge—231.4 million emails, 5.9 million Google searches, and a million hours of video streamed per minute—presents a trust crisis. Only a fraction of this content is authentic, with misinformation, disinformation, and fraud proliferating. The rise of AI, particularly generative AI enabling deepfakes, intensifies threats to user privacy and identity, prompting stricter global regulations and trust and safety measures.

Wipro’s Trust and Safety Services, powered by over 23,000 digital guardians, lead the charge in securing online ecosystems for cutting-edge tech organizations. Their proprietary AI tools, accelerators, and enablers deliver rapid, accurate solutions, distinguishing Wipro in a crowded market. Services span content moderation, policy compliance, fraud and risk management, and gaming safety, ensuring robust digital protection.

Wipro positions itself as a pioneer in trust and safety, leveraging a decade of expertise and a hybrid human-AI model to manage 1.7 billion content pieces annually across 40+ languages. Its AI-driven tools, like the WeGA platform, tackle challenges such as deepfake detection and misinformation, aligning with global regulatory demands like the EU’s Digital Services Act. This positions Wipro as a strategic partner for platforms navigating complex compliance landscapes.

The company’s focus on moderator well-being, led by Dr. Aparna Samuel Balasundaram, sets it apart. Evidence-based wellness programs, including the proprietary Reaction to Content-10 scale, mitigate psychological risks, enhancing moderator resilience and service quality. This human-centric approach strengthens Wipro’s reputation as an ethical leader.

In fraud and risk management, Wipro’s Apollo Anomaly Detection Platform uses real-time analytics to combat financial crimes, serving industries like banking and insurance. Its $1 billion AI investment underscores a commitment to innovation, positioning Wipro against competitors like Accenture by offering scalable, industry-agnostic solutions.

Wipro’s proactive, predictive moderation model—blending AI precision with human judgment—addresses viral content challenges, ensuring brand integrity and user safety. As digital threats evolve, Wipro’s holistic strategy cements its role as a trusted guardian of the internet.