Sudhir Shukla of Star Sports to join Cars24

Sudhir Shukla will be joining Cars24 as the Chief marketing Officer and will relocate to Gurgaon. Sudhir has worked as the Marketing Head in Star Sports and spend close to five years with the company. Sudhir was elevated as Head of Marketing, Star Sports in November 2020. In this role, his key responsibility was to drive consumption for the entire sports portfolio.

Prior to this position, he was Senior Vice President - Cricket. He joined Star as VP & Head - Marketing & Brand Strategy where he led projects across Hotstar, entertainment, and sports.

Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over 10 years. Sudhir is backed by XLRI, Jamshedpur and Vivekanand Education Society's Institute of Technology.