The latest version of X helps prevent deepfakes on social media

To combat deepfakes and shallowfakes, Elon Musk revealed a new update to social networking platform X called "improved image matching." To stop deceptive content from spreading, the update will show notes on 30% more posts with similar or identical photographs. The update also targets non-AI-created shallowfakes. X will recognise matching photos on posts automatically.

"We just rolled out the update and will be monitoring for any erroneous image matches," X said in a post.

Shallowfakes are photos, videos and voice clips generated without the help of artificial intelligence (AI), and use widely available editing and software tools.

“It's common for these notes to match on dozens, hundreds and sometimes thousands of posts. Now, you can see how many posts an image note is matching on, right in note details," according to the company.

In the global election season, experts have warned about the spread of fake news and deepfakes that aim to interfere with polls.

The independent Oversight Board which has 22 global human rights and freedom of expression experts from across the globe, has called for urgent action to tackle deepfakes threatening global elections.