We have a dedicated team to run channel programs and increase our footprint

Vinay Sinha 
India Business Lead and Senior Director, India Sales,
AMD

With digital transformation changing the dynamics of businesses, modern workloads are led by innovations with deeper adoption of emerging technologies such as data, cloud, AI and IoT among others. This further enables organizations to let channel partners take more charge and cater to the changing requirements of the end customers. Channel partners will have to play the role of strategic consultants and build on their specializations to add value to customers.

At AMD, we have a dedicated team whose primary objective is to run an SMB and channel program to increase our footprint in these segments, by adding more experienced and effective channel partners to our network. 

We will also continue supporting our channel partners’ market specific initiatives and ensure enough market exposure is in place to a) expand partner network to new users, and b) increase mindshare of the value and benefits that AMD has to offer.