We want our partners to transform from being a hardware reseller to reselling solutions

Anil Sethi
Vice President, Channels, 
Dell EMC India

Channel partners, system integrators and distributors have played a critical role in empowering Dell Technologies customers on their path towards digital transformation. The Dell Technologies Partner Program has been instrumental in ensuring profitability and scale for all our partners in India and across the globe. We believe that the partner program will further catalyse our go-to-market strategy and business growth. 

We really want our partners to make the transformation from just being a hardware reseller to reselling solutions that meet business objectives. They may not be able to move 100 percent in quick time but they can at least start the journey. It will be a good start for partners to sell more lines of business at their customer end, for example, they can sell storage or networking products than just selling a server. We would like our partners to give us candid feedback.

While we are doing well in our results, we definitely do not want to be overconfident. We remain humble as we want to hear the feedback as there might be many things we still need to improve on.