Western Digital sees a wonderful growth opportunity across all segments for its partners

Jaganathan Chelliah 
Director; Marketing,
Western Digital India

We believe in 3E strategy, which is enablement, engagement and enrichment. Enabling the channel is always our prime focus through proper education and training. We always engage our channel partners through key marketing initiatives. We have a well-structured rewards to motivate our channel partners to encourage them for their consistent performance. We will continue to follow these in 2019 as well. Specific initiatives for channel partners to promote are being rolled out in this calendar year.