Western Digital continues to reinvent the way it works with partners
"For an organization such as Western Digital, channel partners are critical to success. Therefore, partner programs are extremely important. For example, we run one of the strongest and most successful partner programs for storage products in the channel today.
Our channel partners play a crucial role in our success and are a natural extension of our business. We run various channel partner programs to educate and equip our channel partners to leverage diverse market opportunities. We also offer them support to better connect with consumers. For example, our SanDisk League of Heroes (SLH) recognizes and rewards the high-performing channel partners in the consumer segment while our MyWD Partner reward program enables and encourages partners who sell storage drives, NAS and Surveillance/smart video solutions. Over the years, we have been consolidating and segmenting our channel partners for growth in key channel networks ranging from mobile, retail, IT, surveillance, and enterprise channel networks. We have an integrated channel marketing strategy built on three key pillars - education, reward, and engagement. In recent years, we have also aided our partners with digital toolkits, such as TechTalkApp, which helps them adapt to shifts, trends and new technology in today’s digital world. We also offer product collaterals and sales generation resources and connect them with prospects across social platforms.”
