Channel partners are NVIDIA's driving force 

Vishal Dhupar, MD, Asia-South, NVIDIA

“Channel partners are our driving force, and we look at innovative ways to strengthen the ecosystem by enabling them to grow further. During these two years, we saw many changes and adapted to the same. To continue supporting and encouraging our partners, we undertook different approaches to keep the engagement going, such as virtual sales calls, digital marketing, and third-party campaign partnerships, to name a few. We witnessed our partners migrating from physical marketing activities to digital platforms, as it was the need of the hour.

NVIDIA's business model is partner-driven, making the partner program a vital part of our business. NVIDIA understands the importance of strategic partnerships, and we have embraced the larger markets and several key verticals to address them. We partner with distributors, VARs (value-added resellers), OEMs, Independent Software Vendors (ISVs) and Cloud Service providers (CSVs). NVIDIA's focus is on accelerating the growth of our partners, and we believe that a strong partnership is the foundation of mutual success.

NVIDIA is committed to investing in our partners to collaborate and partner for the future. NVIDIA Partner Network (NPN) successfully functions at three levels - Community, Preferred and Elite. The NPN partner program is designed for value-added reselling, solutions integration, designing or manufacturing systems, hosting services, consulting, or servicing NVIDIA products and solutions.”