CommScope's partner program equip the channel with best-in-class technology

Kalyan Deep Ray, National Channel Manager, Enterprise Sales, India & SAARC, CommScope

“To continue navigating pandemic situations in different regions, we shifted our channel empowerment efforts onto digital platforms through running virtual roundtables, customer conferences and podcasts. As CommScope adapts to the new normal of digital business model, these key programs will help partners drive their business optimization that will lead to increased customer satisfaction.

We also developed and implemented ‘The CommScope Virtual Assistant’, a live chat function with a human agent and supported by an AI chatbot that offers quick, real-time solutions for partners and VARs who are accessing our website. Our PartnerPRO Network forms the backbone of our collaboration with partners by featuring an exclusive global network of experts designed to help partners discover new revenue opportunities. The network consists of CommScope-authorized local distributors, solution providers, consultants and alliance partners that are trained to provide local insight, which puts our high-performance solutions to work. We also recently launched our RUCKUS BIG DOGS Partner Program which includes a new middle tiering that allows a wider range of local partners access to market development funds and unique specializations in our industry-leading wireless networking technologies.”