Crayon Software offers a customized GTM strategy to strengthen its channel ecosystem

“At Crayon, we recognize the critical role digital transformation plays in shaping businesses today, and our channel partner ecosystem is central to that shift. To strengthen this ecosystem, we provide our partners—whether they are system integrators, service providers, or independent software vendors with a customized Go-To-Market (GTM) strategy that addresses their specific needs. Our partners benefit from instant access to our global team of software and cloud experts, a dedicated account manager, best-in-class technical support, and an industry-leading cloud and software procurement platform. We also continuously invest in knowledge-sharing initiatives, including webinars and advisory services, to ensure that partners stay informed about emerging technologies such as Artificial Intelligence, Machine Learning, and cloud innovations. Vendor incentive programs and cloud cost management strategies further empower our partners to maximize revenue opportunities, thereby reinforcing their position in the market. Our go-to-market policy for 2024-25 is centered around a partner-first approach, driven by collaboration, innovation, and scalability.”

Venkataraman D  
Executive Director of Sales & Strategy, Crayon Software Experts India