Amazon Web Services (AWS) has announced the expansion of AWS Marketplace in India, allowing customers in the country to purchase software and services directly from India-based sellers in Indian Rupees (INR). The move aims to simplify procurement for local enterprises while opening new growth avenues for domestic technology providers.
With the expansion, Indian customers can now take advantage of local invoicing and payment options, eliminating cross-border transactional barriers that previously added cost and complexity. For India-based Independent Software Vendors (ISVs) and Consulting Partners, the update means they can now list and sell their offerings in INR with streamlined tax compliance, helping them reach new buyers across industries.
AWS Marketplace, which globally features more than 30,000 transactable listings across over 70 software categories—from cybersecurity and AI to DevOps and analytics—now includes Indian sellers such as Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software, and VideoCX.io. The expansion makes it easier for enterprises to leverage both international and homegrown technologies through a single unified commerce platform.
Ruba Borno, Vice President of Global Specialists and Partners at AWS, said the expansion aligns with India’s fast-growing digital economy and accelerating adoption of artificial intelligence. “India's rapidly growing digital economy demands procurement solutions that match the pace of innovation,” she said. “AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows—giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions.”
Praveen Sridhar, Head of Partner Business for AWS India and South Asia, called the move a major milestone for India’s technology ecosystem. “The expansion of AWS Marketplace in India creates new opportunities for technology providers to connect with India’s dynamic customer base,” he said. “It reflects our commitment to helping partners grow while enabling customers to implement IT solutions faster and with less complexity.”
AWS noted that Marketplace continues to deliver measurable business value for both partners and customers. A Forrester Total Economic Impact study found that organizations using AWS Marketplace achieve a 377% return on investment (ROI), with payback within six months, along with substantial reductions in discovery and procurement time. The platform now also supports listings for AI agents and generative-AI tools, positioning it as a central channel for companies scaling digital transformation and AI initiatives.
Launch partners welcomed the development as a catalyst for India’s enterprise-tech ecosystem. Girish Ramachandran, President of Growth Markets at Tata Consultancy Services, said TCS will use AWS Marketplace to deliver greater agility and innovation to customers adopting cloud-first strategies. Arundhati Bhattacharya, CEO of Salesforce South Asia, said Salesforce will bring its AI-powered CRM solutions to AWS Marketplace India, extending its proven global collaboration with AWS to local customers.
With this launch, AWS is positioning its Marketplace as a key digital bridge between global technology providers and India’s rapidly modernizing enterprise sector, simplifying access to innovation and strengthening the country’s position as a hub for AI-driven growth.
